July 6, 2020

Reading Time: 6 minutes 7 Elements Of A Brand What Is A Brand? A brand in itself is very complex. There are many aspects that go into creating a brand, both the tangible and intangible.  The word “brand” is a very common word used today. Some associate it with a tangible product, while others associate it with something intangible, […]

July 4, 2020

Reading Time: 8 minutes Top Digital Marketing Trends To Keep Up With Digital marketing trends are constantly evolving and consumer’s preferences are always changing. Sticking solely to old marketing methods are no longer viable, and it is important to keep up to date with new marketing trends in order for your business to grow even further. Especially with the […]

June 26, 2020

Reading Time: 7 minutes Branding: The Key To Establishing A Successful Business Look at the above logos. Do they remind you of something?  What emotions do they evoke in you? Trendy, satisfaction, happiness? The reason why you can easily identify with logos without needing the brand name to be spelt out visibly is due to the strong branding behind […]

June 21, 2020

Reading Time: 9 minutes 10 Guaranteed Ways To Reduce Bounce Rate Imagine walking into a store and making a u-turn to leave because you don’t see anything you like. That’s the equivalent of “bouncing” on a website, making up the bounce rate. What Is Bounce Rate? A visitor to your website is said to “bounce” when he/she leaves without […]