July 6, 2020

Reading Time: 6 minutes 7 Elements Of A Brand What Is A Brand? A brand in itself is very complex. There are many aspects that go into creating a brand, both the tangible and intangible.  The word “brand” is a very common word used today. Some associate it with a tangible product, while others associate it with something intangible, […]

June 26, 2020

Reading Time: 7 minutes Branding: The Key To Establishing A Successful Business Look at the above logos. Do they remind you of something?  What emotions do they evoke in you? Trendy, satisfaction, happiness? The reason why you can easily identify with logos without needing the brand name to be spelt out visibly is due to the strong branding behind […]