Category: Conversion Optimization
July 4, 2020
Reading Time: 8 minutes Top Digital Marketing Trends To Keep Up With Digital marketing trends are constantly evolving and consumer’s preferences are always changing. Sticking solely to old marketing methods are no longer viable, and it is important to keep up to date with new marketing trends in order for your business to grow even further. Especially with the […]
June 26, 2020
Reading Time: 7 minutes Branding: The Key To Establishing A Successful Business Look at the above logos. Do they remind you of something? What emotions do they evoke in you? Trendy, satisfaction, happiness? The reason why you can easily identify with logos without needing the brand name to be spelt out visibly is due to the strong branding behind […]
June 21, 2020
Reading Time: 9 minutes 10 Guaranteed Ways To Reduce Bounce Rate Imagine walking into a store and making a u-turn to leave because you don’t see anything you like. That’s the equivalent of “bouncing” on a website, making up the bounce rate. What Is Bounce Rate? A visitor to your website is said to “bounce” when he/she leaves without […]
June 21, 2020
Reading Time: 7 minutes Call-To-Action (CTA): The Smart Move To Rapidly Grow Conversions What Is Call-To-Action (CTA)? Call-to-action (CTA) is a prompt that encourages visitors to perform a specific action on your website. Different CTAs have different objectives, but the ultimate purpose for CTAs is to really bring users down the marketing funnel to drive conversions and sales. Common […]
June 16, 2020
Reading Time: 6 minutes How To Generate Leads Using Lead Magnets What Are Lead Magnets? A lead magnet is a benefit or incentive that you offer to your target audience in exchange for their contact information – usually their email address. They then become your leads, someone who you can reach out to and potentially convert them into your […]
June 5, 2020
Reading Time: 8 minutes Social Proof – The Essential to Boost Website Conversions “I’ve tried so many marketing strategies but none seem to work!” “It seems like our competitors are growing in sales, but ours seem to remain stagnant!” “What affects the customer’s decision making process and what marketing strategies can I use to influence them to buy from […]
