How To Generate Leads Using Lead Magnets
What Are Lead Magnets?
A lead magnet is a benefit or incentive that you offer to your target audience in exchange for their contact information – usually their email address. They then become your leads, someone who you can reach out to and potentially convert them into your long term value customers.
Lead magnets can be really effective in reaching out to your target audience and they help narrow down your scope, ensuring that you are focusing on leads that are most relevant. Those who have signed up for these lead magnets are those who already have an interest in what you are offering, preventing you from going on a wild goose chase to find the right customers.
Lead magnets can take many forms, such as a checklist, a guide, a webinar, a free trial, and many more. Anything valuable that you can offer to your potential leads in exchange for their contact information can be considered a lead magnet.
Characteristics Of A Good Lead Magnet
1. Solves A Problem
The most important thing about a lead magnet is that it must solve a specific problem that your audience is currently facing or help them to achieve a specific goal. It should also provide actionable steps for them to solve this problem or to improve on the situation.
So, do your homework first and find out what problems your target audience is facing or the goals they are working towards. This will help you to come up with a lead magnet that gathers their interest and truly benefits them.
2. Be Clear And Specific
You are busy, but your potential leads are equally busy.
Avoid beating around the bush and get straight to the point. A good lead magnet should give your audience a clear understanding of the message you are trying to bring across.
3. Be Different
You need to be able to differentiate yourself from your competitors. Your audience will not be interested in a lead magnet that can easily be found in many other blogs or websites. By offering a lead magnet that is unique and different from your competitors, there will naturally be greater interest from your target audience.
4. Be empathetic
In order to connect with your potential customers and show them that you understand what they are going through, you have to empathize with them. This means crafting your lead magnet such that it addresses the problems and issues faced by the readers and reassures them with a solution. This will not only make your readers feel better, but connect with them on a deeper level.
5. Make It Easy to Comprehend
Busy professionals don’t have all day to digest your lead magnet, so it is crucial that you make it easy for them to read. Avoid walls of text and jargon that are difficult to comprehend, and keep the content easily digestible for your busy audience.
6. Demonstrate Your Unique Value Proposition
Your UVP is the value that you are able to offer. It is the essence of your business. It tells your potential customers what you are offering, the benefits of your offer, how your offer serves to solve their problems and what makes you stand out from your competitors.
A lead magnet is a great medium to demonstrate your expertise to potential customers and it is important that you leverage on this tool to show the value that you can bring to your potential customers.
Types Of Lead Magnet You Can Use
An ebook is like any other book, except that it is an electronic version which can be accessed on any electronic devices, such as your mobile phone or your laptop. With everyone carrying at least one electronic device these days, ebooks are an effective lead magnet on educating your readers anywhere and anytime.
2. A Report
A report is a document that contains a collection of statistics and data about a particular topic. You may conduct research to collect the data yourself, or you may compile a series of data from credible sources.
For instance, the State of Marketing Report is a good example containing statistics of changing market trends.
Reports as lead magnets have the ability to provide insights and advice to your readers, giving you the opportunity to solidify your brand expertise and build your brand’s credibility.
A checklist is used to keep track of a series of actionable tasks to help users achieve a certain goal. It is a great lead magnet as it is easily digestible and does not contain lengthy chunks of information. Furthermore, it is easy to create and is also a simple activity for your users.
Want to let your readers know how you can help them? A checklist is a great way to show them what they are missing. You can summarize some of your blog posts or guides and follow it up with a checklist.
Here is an example of a checklist we have created:
Webinars are live videos or workshops conducted to imparts skills and knowledge about a particular niche to your audience. This is a great way to establish brand authority in your field.
Since webinars are only broadcasted at a certain time with limited seatings, they are popular lead magnets because of their ability to instill the fear of missing out in your audience.
73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads.
It is also a highly conversational engagement as you get to mingle with your audience, keeping them highly engaged. If done well, it can engage your audience for hours, something that the usual content may not be able to achieve.
Everyone loves a good template. A template is an outline in which others can just fill in the blanks, something that is simple and easy to use.
It can be a template for crafting formal emails, or even a template on creating a landing page, something that they can easily use to create their own content.
A toolkit is a compilation of tools that serves a purpose, or to achieve a particular goal. By using a toolkit as a lead magnet, you are providing your readers with a variety of tools that they might not know exists and once you attain their contact information, you can follow up with a more in-depth offer. This is an effective lead magnet to show your resourcefulness.
Example of a toolkit to create your brand assets:
7. Free Trial
Consumers today are intelligent and will do their due diligence before making a purchase. Many times, they are also skeptical and takes a lot of convincing to assure them that your product is more suitable for them. What better way to convince them other than a free trial? Let your product’s value speak for itself. This can be a really effective lead magnet in converting your free trial users to paid customers.
An example would be YouTube offering a one month free trial for its premium account.
With that being said…
There are many forms of lead magnets and the above are just some of our favorites. A good lead magnet provides value for the target audience and seeks to convert leads into paid customers. It is not difficult to create a compelling lead magnet, but you do want to ensure that it is a hassle-free step for your audience to insert their contact details. You don’t want to turn potential leads off with a lengthy form that takes minutes to fill in.
With Ping Proof, you will be able to generate and collect leads easily in a flash.
Easily collect emails and generate leads from your users.
Want to try out the lead generation widgets shown above? Request for a 14-day free trial with us today!